Nielsen-Massey Vanillas


Why Nielsen-Massey VanillasVanilla's OriginsHistoryWhich VanillaFun Facts

As a third-generation, family company, we take genuine pride in providing premium vanilla products and an exceptional service experience. With this in mind, we're dedicated to offering your retail operation...

The Finest Vanilla Extracts
We've been crafting vanilla products for over a century, so we understand that vanilla tastes best when its natural essence is allowed to shine. That's why in producing our vanilla extracts, we use a proprietary cold extraction process instead of heat extraction. This process gently extracts vanilla's essential oils, preserving the more than 300 distinctive flavor compounds present in the beans. By protecting our vanilla from heat, we ensure that even its subtlest flavors survive extraction.

Premium, Origin-Specific Beans
We've also made the very specific choice to use only vanilla for our extracts, sugars, powders, pastes and beans from the finest growing regions: Madagascar, Mexico, and Tahiti. We examine all our vanilla–bundle by bundle, bean by bean–to ensure each bean meets our high standards. And, to showcase the unique flavor profiles of vanillas grown in different regions, we offer origin-specific products from Madagascar, Mexico and Tahiti.

Excellent, Reliable Service
Exceptional service has always been a cornerstone of our business. Our aim is to make the process as easy as possible for you. That means fast order fulfillment, reasonable minimums and a promise to ensure your complete satisfaction with our products.

Ongoing Marketing & Sales Support
Our success is dependent on yours, so we've developed a marketing program to help support your sales. This includes in-store materials for you to hand out and regular distribution of recipe ideas and merchandising recommendations. On a national scale, we're dedicated to promoting our products and increasing consumer awareness through regular advertisements in consumer food publications and a PR program that earns thousands of mentions for us each year in local and national newspapers, magazines, TV shows and radio programs, blogs and websites.

Meeting Dietary Needs & Certifications

All our products are certified Gluten-Free and Kosher as well as being All-Natural, Allergen-Free and GMO-Free. We also have a line of Organic vanillas.

Vanilla Expertise At Your Service
If you have a question, need assistance with an issue, could use merchandising recommendations or just want some ideas on how to sell our products, we're here to help. Contact us through the site or call us at 800.525.PURE (7873) or 847.578.1550. We always appreciate the feedback and the chance to talk.

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