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Booth Number 736
For Immediate Release:

Add Intensity: Nielsen-Massey's Pure Flavor Extracts Are Flavor Multipliers, Showcased At Summer Fancy Food Show

WAUKEGAN, ILLINOIS (June 30, 2013) – The best dishes have vibrant depths of flavor – adding layers to what could otherwise be flat taste experiences. Professional chefs and home cooks alike rely on Nielsen-Massey’s line of pure flavor extracts to easily add flavor intensity that excites diners and earns dishes rave reviews.

Nielsen-Massey carries a full line of pure flavor products such as Pure Almond Extract, Pure Orange Extract and Pure Lemon Extract, in addition to their familiar vanilla extracts, including Organic Fair Trade Madagascar Pure Vanilla Extract.

"I use Pure Lemon Extract in my fish, pork and chicken dishes, and it blends well with a variety of herbs, including parsley, rosemary, thyme, garlic and basil," said Beth Nielsen, chief culinary officer of Nielsen-Massey. "Pure Orange Extract is a great addition to jams and marmalades too."

The entire line of Pure Flavor Extracts will be showcased at the 59th Summer Fancy Food Show, June 30-July 2, including Pure Almond Extract, Pure Chocolate Extract, Pure Coffee Extract, Pure Lemon Extract, Pure Orange Extract, Orange Blossom Water, Pure Peppermint Extract and Rose Water. Nielsen-Massey is located at Booth 736 at the show.

• Pure Almond Extract goes well with vanilla, chocolate, maple or butterscotch, and has a special affinity for fruit, such as raspberries, strawberries, peaches, raisins and plums.

• Pure Chocolate Extract offers a rich and smooth chocolate flavor without sweetness. Use it in beverages and desserts, or add a delectable top note to sauces, chili and other spicy foods.

• Pure Coffee Extract is the essence of rich brewed coffee in a concentrated form. Use it to add richness to vanilla milkshakes or hot chocolate.

• Pure Lemon Extract is a natural with fish, pork and chicken and it marries well with a variety of herbs, such as parsley, rosemary, thyme, garlic and basil.

• Pure Orange Extract is made from the finest oranges, and compliments a range of foods and flavors including, vanillas, chocolate, strawberries, pineapple, kumquats and other fruits.

• Orange Blossom Water is made from a distillate of the Seville bitter orange from Spain and the Middle East. Used in Persian, Arabic, Indian and Turkish dishes, it brings the perfume of the orange grove.

• Pure Peppermint Extract is made from the finest mint oils according to the strictest quality standards.

• Rose Water is a steam distillate made from the purest rose petals. Its delicate floral notes are perfect additions to Middle Eastern, Indian and Greek foods such as baklava or rice puddings.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Pure Vanilla Beans.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.

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