For Immediate Release:

All-natural flavors add a touch of sweetness to nutrient-rich foods

Waukegan, Ill. (May 13, 2015) – The American breakfast landscape is quickly changing – approximately 80 percent of Americans eat breakfast at home and are on the search for healthier meal options to replace once-popular sugary cereals and juices (NPD Group).

"Making time for a healthy breakfast is a delicious way to jump-start a busy day," said Beth Nielsen, Chief Culinary Officer of Nielsen-Massey Vanillas, Inc. "Adding a splash of Nielsen-Massey Vanillas to nutritious morning meals is a great way to impart additional flavor without the extra calories and excess sugar."

The following tips from Nielsen-Massey Vanillas are simple methods for enhancing the flavor of breakfast staples while maintaining the healthy profile of the original:

• Add a splash of Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract to a pot of oatmeal for subtle richness and smooth vanilla flavor.
• Measure a teaspoon of Nielsen-Massey Tahitian Pure Vanilla Extract and blend into smoothies to mellow acidic fruits.
• Sprinkle a pinch of Nielsen-Massey Madagascar Bourbon Pure Vanilla Powder in daily cups of coffee for an all-natural flavor alternative.

Nielsen-Massey's fresh and flavorful breakfast tips will help make breakfast the favorite meal of the day. Sunrise Zucchini Bran Muffins with Madagascan Honey combine nutrient packed zucchini, carrots and sunflower seeds with sweet Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar and Extract. A hint of citrus from the Nielsen-Massey Pure Orange Extract and lemon zest will supercharge the mouthwatering muffins.

For a robust meal that keeps energy high during even the most hectic days, prepare the Double Blueberry Chia Oatmeal (recipe below) using Nielsen-Massey's Tahitian Pure Vanilla Extract and Madagascar Bourbon Pure Vanilla Sugar. The fresh blueberries add pops of color and antioxidant benefits to the fiber-rich oatmeal.

Double Blueberry Chia Oatmeal
Yields 4 cups

Ingredients
4 cups whole milk (may substitute with 2% milk)
2½ tablespoons amber agave syrup (nectar)
2 teaspoons Nielsen-Massey Tahitian Pure Vanilla Extract
½ teaspoon ground cinnamon
¼ teaspoon salt
1½ cups old fashioned oats
2 tablespoons white chia seeds
⅓ cup dried wild blueberries
1 pint fresh blueberries, rinsed
milk to pour over cooked oatmeal, if desired
2 tablespoons Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar

Directions
In a large saucepan, over medium-low heat, add milk, agave syrup, vanilla extract, cinnamon and salt; stir to combine. Add oats, chia and dried blueberries; stir to combine. Cook until done, about 20 minutes, stirring occasionally. Remove from heat. Serve topped with fresh blueberries, milk and a sprinkle of vanilla sugar.

Visit www.nielsenmassey.com for additional vanilla-infused breakfast recipes, including:

Gluten-Free Hotcakes with Maple Orange Syrup
Healthy Fruit Nut Muffins
Fruit Smoothie

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Pure Vanilla Beans. Nielsen-Massey Fairtrade products are certified by FLOCERT.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are All-Natural, Allergen-Free, GMO-Free, and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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Photos are available upon request. For more information about Nielsen-Massey Vanillas, contact:
Gardi Wilks, gwilks@savoragency.com
Savor – the food agency, 847.556.7511